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[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.101″ background_layout=”light” text_orientation=”justified”]<\/p>\n

“Average conversion rates are meaningless. Switzerland on average is flat.”<\/em>\u00a0 Chris Goward<\/strong><\/p>\n

Almost everyone in the morning picks up the phone either to snooze or slide off emails lying on the notifications. Wait a minute before generalizing it. There is an exception if content in Email is personalized to a point it makes the individual click the notification and read the content under the bedsheet. Even after advancements in Social media platforms in past few years, Email Marketing is still in its reigns when it comes to Internet Marketing. So, what is Email Marketing? why there is focus on inbound marketing these days than traditional outbound marketing?<\/p>\n

In simple terms, Email Marketing is sending commercial messages to potential customers in the internet world. It has evolved over the years and it is digital form of the direct mail marketing. B2B marketers extensively utilize email marketing for lead nurturing. Reaching the inbox of prospective customers are much easier to say than done as most email and Internet service providers block messages that are not legitimate.<\/p>\n

Traditional or outbound email marketing is a technique reaching consumers (Subscribers as well as Non- Subscribers) directly through email. It is marketer-centric, and emails are often forced to readers or viewers without their consent which in turn is not a great experience. This process is becoming obsolete and is often overlooked. This is the marketing technique that ripen fruits for baby boomers and at this age, millennials choose inbound email marketing as it garners more ROI than former. Inbound is consumer-centric and focus will be on the context as well as content delivered to them. Personalization is critical for businesses for their present and future success.<\/p>\n

If you are planning for email marketing, there are four main principles that every marketer should follow for successful inbound email marketing.<\/p>\n