{"id":3704,"date":"2015-03-17T10:47:11","date_gmt":"2015-03-17T05:17:11","guid":{"rendered":"https:\/\/carmatec.qa\/?post_type=project&#038;p=3704"},"modified":"2018-08-02T10:33:23","modified_gmt":"2018-08-02T05:03:23","slug":"%d9%86%d8%b8%d8%a7%d9%85-%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%ac%d9%85%d9%87%d9%88%d8%b1","status":"publish","type":"project","link":"https:\/\/carmatec.qa\/ar\/%d8%a7%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9\/%d9%86%d8%b8%d8%a7%d9%85-%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%ac%d9%85%d9%87%d9%88%d8%b1\/","title":{"rendered":"\u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u062c\u0645\u0647\u0648\u0631"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_slider custom_padding=&#8221;|||&#8221; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; _builder_version=&#8221;3.9&#8243;][et_pb_slide background_image=&#8221;https:\/\/carmatec.qa\/wp-content\/uploads\/2018\/08\/casestudy_audience_measurement.jpg&#8221; background_color=&#8221;#ffffff&#8221; alignment=&#8221;center&#8221; background_layout=&#8221;dark&#8221; allow_player_pause=&#8221;off&#8221; _builder_version=&#8221;3.9&#8243; button_link=&#8221;#&#8221; use_background_color_gradient=&#8221;off&#8221; background_color_gradient_start=&#8221;#2b87da&#8221; background_color_gradient_end=&#8221;#29c4a9&#8243; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;180deg&#8221; background_color_gradient_direction_radial=&#8221;center&#8221; background_color_gradient_start_position=&#8221;0%&#8221; background_color_gradient_end_position=&#8221;100%&#8221; background_color_gradient_overlays_image=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; background_size=&#8221;cover&#8221; background_position=&#8221;top_right&#8221; background_repeat=&#8221;no-repeat&#8221; background_blend=&#8221;normal&#8221; background_video_pause_outside_viewport=&#8221;on&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; text_border_radius=&#8221;3&#8243; child_filter_hue_rotate=&#8221;0deg&#8221; child_filter_saturate=&#8221;100%&#8221; child_filter_brightness=&#8221;100%&#8221; child_filter_contrast=&#8221;100%&#8221; child_filter_invert=&#8221;0%&#8221; child_filter_sepia=&#8221;0%&#8221; child_filter_opacity=&#8221;100%&#8221; child_filter_blur=&#8221;0px&#8221; child_mix_blend_mode=&#8221;normal&#8221; text_orientation=&#8221;right&#8221; text_shadow_style=&#8221;none&#8221; header_text_align=&#8221;right&#8221; header_text_shadow_style=&#8221;none&#8221; body_text_align=&#8221;right&#8221; body_text_shadow_style=&#8221;none&#8221; custom_button=&#8221;off&#8221; button_bg_use_color_gradient=&#8221;off&#8221; button_bg_color_gradient_overlays_image=&#8221;off&#8221; button_use_icon=&#8221;on&#8221; button_on_hover=&#8221;on&#8221; button_text_shadow_style=&#8221;none&#8221; box_shadow_style_button=&#8221;none&#8221;]<\/p>\n<h2 style=\"color:#fff !important;\">AUDIENCE MEASUREMENT<\/h2>\n<h4 style=\"text-transform:uppercase;\">Case Study<\/h4>\n<p>[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; prev_background_color=&#8221;#000000&#8243;][et_pb_row admin_label=&#8221;row&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Business Requirement&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<h3>Business Requirement<\/h3>\n<div class=\"costemapp_row\">\n<p class=\"common_para\" style=\"text-align: justify;\">The client is a national body which represents most of the media display companies in Australia. They had a requirement to develop an industry-wide audience measurement system across all major formats like roadside, railway stations, trams, etc. to provide the advertisers with the latest data of reach.<\/p>\n<p class=\"common_para\"><strong>The application handled the following<\/strong><\/p>\n<ul class=\"product_dev_Ulist\">\n<li style=\"text-align: justify;\">Provides audience measurement results for more than 64000 advertising faces within the 5 main cities in Australia.<\/li>\n<li style=\"text-align: justify;\">Users (advertisers) can access 112 target demographics across 3 areas to measure their campaigns\u2013 Roadside, Transport and Lifestyle\/Retail.<\/li>\n<li style=\"text-align: justify;\">Present detailed reports of the marketwise measurement results.<\/li>\n<li style=\"text-align: justify;\">Processing of the latest input data provided by various partners and provide the precise results.<\/li>\n<li style=\"text-align: justify;\">Ability to select smaller areas (sub-areas) using Google maps to find the exact measurement details on small scaled zones. These also includes additional details of car-drivers, pedestrians etc.<\/li>\n<li style=\"text-align: justify;\">Ability to see the population density on specific zones of major five cities in Australia.<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Modules of the system&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<h3>Modules of the system<\/h3>\n<div style=\"width: 100%;\">\n<div style=\"width: 50%; float: left;\">\n<ul class=\"product_dev_Ulist\">\n<li>Package Builder.<\/li>\n<li>Campaign Builder.<\/li>\n<li>Organizations and Agencies.<\/li>\n<li>Formats and planning by formats.<\/li>\n<li>Users, Companies and Access control.<\/li>\n<\/ul>\n<\/div>\n<div style=\"width: 50%; float: left;\">\n<ul class=\"product_dev_Ulist\">\n<li>Reports.<\/li>\n<li>Dot-Density maps<\/li>\n<li>Sub-areas management<\/li>\n<li>Mode-split data<\/li>\n<li>Variance Report<\/li>\n<li>Site Builder.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Solution&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<div class=\"costemapp_row\">\n<h3>Solution<\/h3>\n<p style=\"text-align: justify;\">Carmatec was chosen as the development partner for this application due to the team&#8217;s expertise in handling large scale apps, and insight into the field of marketing. Carmatec developed the application taking care of all their requirements, giving utmost care to the huge amount of data that had to be processed and analysed to create the reports.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<p><strong>Client<\/strong> \u2013 Software Company, Australia<br \/>\n<strong>Man hours spent<\/strong> \u2013 5000+ hours<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Features&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<h3 class=\"innerContentHead\">Audience Measurement System Features<\/h3>\n<ul class=\"product_dev_Ulist\">\n<li style=\"text-align: justify;\">Process large amount of data daily, across different sites\/markets etc. and provide accurate measurement result.<\/li>\n<li style=\"text-align: justify;\">Reporting framework to showcase the results in graphs and chart.<\/li>\n<li style=\"text-align: justify;\">Hassle-free migration when data update happens.<\/li>\n<li style=\"text-align: justify;\">Automated testing framework for the ease of testing and to ensure zero bugs.<\/li>\n<li style=\"text-align: justify;\">Interactive location maps to identify and select locations.<\/li>\n<li style=\"text-align: justify;\">API integration for asynchronous handling of data and reports.<\/li>\n<li style=\"text-align: justify;\">Performance of the application is monitored through New-Relic.<\/li>\n<li style=\"text-align: justify;\">Reports maps now also include dot-density and kml layers separately. It also shows the results based on user\u2019s selected postcodes etc via maps and populates the corresponding measurement details.<\/li>\n<li style=\"text-align: justify;\">Application now used the Amazon RDS() service for database usage and back-ups. It\u2019s a cloud based Relational Database Service.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_tabs admin_label=&#8221;Technology Tabs&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_tab title=&#8221;Technology&#8221;]<\/p>\n<ul>\n<li>Rails 3.2.1, Ruby 1.9.3, Html\/Css\/JS, Postgres DB server.<\/li>\n<li>Gems- kaminari, new-relic_rpm, cancan, rspec.<\/li>\n<li>API integration of the platform with googlecharts, etc.<\/li>\n<li>Postgis, amazon-rds<\/li>\n<\/ul>\n<p>[\/et_pb_tab][\/et_pb_tabs][et_pb_text admin_label=&#8221;Note&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<p style=\"text-align: justify;\">Client details are protected under strict NDA and, therefore we do not disclose such information. However, we can provide references once you make an enquiry.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Have a project in mind ?&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; header_font_size=&#8221;42px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; header_text_color=&#8221;#ffffff&#8221; text_text_color=&#8221;#ffffff&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h2 style=\"text-transform: uppercase;font-size: 42px; color: #7F2146 !important\">Have a project in mind?<\/h2>\n<p><span style=\"font-size: 30px; color: #7F2146;\">let&#8217;s make it happen!<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/carmatec.qa\/contact-us\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;GET A FREE QUOTE&#8221; button_alignment=&#8221;center&#8221; background_layout=&#8221;light&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#7f2146&#8243; button_border_width=&#8221;0&#8243; button_border_radius=&#8221;10&#8243; button_letter_spacing=&#8221;0&#8243; button_use_icon=&#8221;default&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; button_letter_spacing_hover=&#8221;0&#8243; custom_css_main_element=&#8221;padding: 15px 50px;&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AUDIENCE MEASUREMENT Case Study Business Requirement The client is a national body which represents most of the media display companies in Australia. They had a requirement to develop an industry-wide audience measurement system across all major formats like roadside, railway stations, trams, etc. to provide the advertisers with the latest data of reach. The application [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4145,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[69],"project_tag":[],"class_list":{"0":"post-3704","1":"project","2":"type-project","3":"status-publish","4":"has-post-thumbnail","6":"project_category-case-study"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audience Measurement System - Carmatec Qatar WLL - Web Design Qatar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carmatec.qa\/ar\/\u0627\u0644\u0645\u0634\u0631\u0648\u0639\/\u0646\u0638\u0627\u0645-\u0642\u064a\u0627\u0633-\u0627\u0644\u062c\u0645\u0647\u0648\u0631\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience Measurement System - 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