{"id":5904,"date":"2016-11-16T14:09:03","date_gmt":"2016-11-16T08:39:03","guid":{"rendered":"https:\/\/carmatec.qa\/?post_type=project&#038;p=5904"},"modified":"2018-08-01T17:36:30","modified_gmt":"2018-08-01T12:06:30","slug":"%d8%a3%d8%aa%d9%85%d8%aa%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%81%d8%b9%d8%a7%d9%84%d8%a9-%d8%a7%d9%84%d9%86%d8%a7%d8%aa%d8%ac%d8%a9-%d8%b9%d9%86","status":"publish","type":"project","link":"https:\/\/carmatec.qa\/ar\/%d8%a7%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9\/%d8%a3%d8%aa%d9%85%d8%aa%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%81%d8%b9%d8%a7%d9%84%d8%a9-%d8%a7%d9%84%d9%86%d8%a7%d8%aa%d8%ac%d8%a9-%d8%b9%d9%86\/","title":{"rendered":"\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0627\u0644\u0646\u0627\u062a\u062c\u0629"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_slider background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; _builder_version=&#8221;3.9&#8243;][et_pb_slide background_image=&#8221;https:\/\/carmatec.qa\/wp-content\/uploads\/2018\/08\/banner-2-1.png&#8221; background_position=&#8221;top_right&#8221; background_size=&#8221;cover&#8221; background_color=&#8221;#ffffff&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; alignment=&#8221;center&#8221; background_layout=&#8221;dark&#8221; allow_player_pause=&#8221;off&#8221; text_border_radius=&#8221;3&#8243; header_font_select=&#8221;default&#8221; header_font=&#8221;||||&#8221; body_font_select=&#8221;default&#8221; body_font=&#8221;||||&#8221; custom_button=&#8221;off&#8221; button_font_select=&#8221;default&#8221; button_font=&#8221;||||&#8221; button_use_icon=&#8221;on&#8221; button_on_hover=&#8221;on&#8221; _builder_version=&#8221;3.9&#8243; button_link=&#8221;#&#8221; use_background_color_gradient=&#8221;off&#8221; background_color_gradient_start=&#8221;#2b87da&#8221; background_color_gradient_end=&#8221;#29c4a9&#8243; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;180deg&#8221; background_color_gradient_direction_radial=&#8221;center&#8221; background_color_gradient_start_position=&#8221;0%&#8221; background_color_gradient_end_position=&#8221;100%&#8221; background_color_gradient_overlays_image=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; background_repeat=&#8221;no-repeat&#8221; background_blend=&#8221;normal&#8221; background_video_pause_outside_viewport=&#8221;on&#8221; child_filter_hue_rotate=&#8221;0deg&#8221; child_filter_saturate=&#8221;100%&#8221; child_filter_brightness=&#8221;100%&#8221; child_filter_contrast=&#8221;100%&#8221; child_filter_invert=&#8221;0%&#8221; child_filter_sepia=&#8221;0%&#8221; child_filter_opacity=&#8221;100%&#8221; child_filter_blur=&#8221;0px&#8221; child_mix_blend_mode=&#8221;normal&#8221; text_orientation=&#8221;right&#8221; text_shadow_style=&#8221;none&#8221; header_text_align=&#8221;right&#8221; header_text_shadow_style=&#8221;none&#8221; body_text_shadow_style=&#8221;none&#8221; button_bg_use_color_gradient=&#8221;off&#8221; button_bg_color_gradient_overlays_image=&#8221;off&#8221; button_text_shadow_style=&#8221;none&#8221; box_shadow_style_button=&#8221;none&#8221; text_shadow_horizontal_length=&#8221;0em&#8221; text_shadow_vertical_length=&#8221;0em&#8221; text_shadow_blur_strength=&#8221;0em&#8221; header_text_shadow_horizontal_length=&#8221;0em&#8221; header_text_shadow_vertical_length=&#8221;0em&#8221; header_text_shadow_blur_strength=&#8221;0em&#8221; body_text_shadow_horizontal_length=&#8221;0em&#8221; body_text_shadow_vertical_length=&#8221;0em&#8221; body_text_shadow_blur_strength=&#8221;0em&#8221; button_text_shadow_horizontal_length=&#8221;0em&#8221; button_text_shadow_vertical_length=&#8221;0em&#8221; button_text_shadow_blur_strength=&#8221;0em&#8221;]<\/p>\n<h2 style=\"color:#fff !important;\">EFFECTIVE MARKETING AUTOMATION <br \/>RESULTING<\/h2>\n<h4 style=\"text-transform:uppercase;\">Case Study<\/h4>\n<p>[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; custom_css_main_element=&#8221;padding: 4% 0 2% 0;&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221;][et_pb_row make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; custom_css_main_element=&#8221;border-bottom: 1px solid #C8C8C8;&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h3>Phenomenally Increased Customer-base of a Leading Insurer<\/h3>\n<p>[\/et_pb_text][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<p>If you\u2019re considering to invest in technology to improve your business significantly, marketing automation is the one technology which when implemented right, can make a world of difference to your business by streamlining all your marketing and sales efforts. This aids in speeding up your leads through the sales cycle. If you\u2019re still not sold on the idea of implementing marketing automation to your business, here\u2019s a case study to demonstrate how well-implemented technology of marketing automation can bring out the best of the potential of a business. Here\u2019s how we hand-held one of our key accounts through the entire process &amp; helped them grow their business.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; custom_css_main_element=&#8221;padding: 0;&#8221; module_class=&#8221;effective_marketing&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#000000&#8243;][et_pb_row background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<h3>Business Requirement<\/h3>\n<p>Our key account is a market leader and has been a dominant insurer with over five decades of foothold in its market. They reached out to us with a few well-defined business objectives for their entire Marketing Automation endeavor:<\/p>\n<p><\/p>\n<ul>\n<li>Reaching out to a large set of their target audience through email and conduct effective email marketing of their existing products.<\/li>\n<li>\nGenerating more revenue from their existing customer database.<\/li>\n<li>\nTargeting new customers to effectively pitch the entire range of their offerings that included Insurance for Boat, Home, Car, Travel, Motor cycle, Personal accident benefits etc.<\/li>\n<li>\nExpanding their customer-base in the four scope countries of their target audience.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<h3>Target Audience of the campaign<\/h3>\n<ul>\n<li>Existing customers<\/li>\n<li>\nNew customers &#8211; All the people who would buy Insurances<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<h3>Did it work? &#8211; Results<\/h3>\n<ul>\n<li>Brought about 400% growth in customers, only through Email marketing for all products.<\/li>\n<li>\nMaintained the industry standard of 25% open rates for all the emails delivered.<\/li>\n<li>\nSuccessful cross selling of their services, a major highlight of our campaign.<\/li>\n<li>\nPerformed user behavior based Sales Funnel Implementation &amp; Lead Scoring with custom data.<\/li>\n<li>\nEnabled tracking and analysis of mailers that gave them good conversion rates.<\/li>\n<li>\nIncreased revenue from Email marketing channel almost by 200%.<\/li>\n<li>\nPromoted Mobile app which increased the usage of the product on it.<\/li>\n<li>\nOnline presence increased to 65% across all platforms.<\/li>\n<li>\nOffered suggestion for less selling products and advised with better packaging of products which boosted product\u2019s performance.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<h3>Solutions Offered<\/h3>\n<p>Starting with introducing our client to a well-planned digital transformation, we made their online processes of transaction a breeze. This helped them widen the horizon of their online clientele which could now be expanded up to the four countries they have currently targeted.<\/p>\n<p><\/p>\n<ul>\n<li>Suggested them to opt for Marketo which eventually proved to be a perfect fit for their business needs.<\/li>\n<li>\nHandheld them from the scratch to set-up and customize Marketo for their marketing automation needs.<\/li>\n<li>\nSet-up all the fields in the Lead Database &amp; analyzed the client business offerings to propose effective campaign ideas.<\/li>\n<li>\nPlanned and implemented a variety of email marketing campaigns including, nurture drip and cross selling, for their entire range of offerings.<\/li>\n<li>\nMeasured performance and helped the client in adding new leads to their customer base.<\/li>\n<li>\nPersonalized &amp; set-up the sales alerts &amp; assisted them with Lead management, Lead nurturing, Lead scoring.<\/li>\n<li>\nSuggested Monthly Campaigns such as Lucky draw, Raffle draw in order for them to attract more leads with features like discounts and offers.<\/li>\n<li>\nOffered consultative suggestions based on performance to meet targets and beat the competition.<\/li>\n<li>\nHelped in building a CRM system which is useful to feed inputs to sales team and call centers for better coverage.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<h3>Triggers for the Marketing Automation Campaign<\/h3>\n<ul>\n<li>Clicking on the URL in the Emailer<\/li>\n<li>\nPurchasing the Insurance Packages<\/li>\n<li>\nVisiting an insurance related page on the their website<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<p>As a part of various Email Nurture campaigns, tailored emails were sent across in a timely manner, based on each customer\u2019s action. Such tailored emails comprised of the most relevant marketing message conveyed effectively. This helped in further engaging the target audience and facilitated effective pitching in terms of cross-selling, up-selling, renewals, special upgradation offers and so on.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<p style=\"text-align: justify;\">Client details are protected under strict NDA and, therefore we do not disclose such information. However, we can provide references once you make an enquiry.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Have a project in mind ?&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; header_font_size=&#8221;42px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; header_text_color=&#8221;#ffffff&#8221; text_text_color=&#8221;#ffffff&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h2 style=\"text-transform: uppercase;font-size: 42px; color: #7F2146 !important;\">Have a project in mind?<\/h2>\n<p><span style=\"font-size: 30px; color: #7F2146;\">let&#8217;s make it happen!<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/carmatec.qa\/contact-us\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;GET A FREE QUOTE&#8221; button_alignment=&#8221;center&#8221; background_layout=&#8221;light&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#7f2146&#8243; button_border_width=&#8221;0&#8243; button_border_radius=&#8221;10&#8243; button_letter_spacing=&#8221;0&#8243; button_use_icon=&#8221;default&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; button_letter_spacing_hover=&#8221;0&#8243; custom_css_main_element=&#8221;padding: 15px 50px;&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EFFECTIVE MARKETING AUTOMATION RESULTING Case Study Phenomenally Increased Customer-base of a Leading Insurer If you\u2019re considering to invest in technology to improve your business significantly, marketing automation is the one technology which when implemented right, can make a world of difference to your business by streamlining all your marketing and sales efforts. This aids in [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5931,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[69],"project_tag":[],"class_list":{"0":"post-5904","1":"project","2":"type-project","3":"status-publish","4":"has-post-thumbnail","6":"project_category-case-study"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effective Marketing Automation Resulting - Carmatec Qatar WLL - Web Design Qatar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carmatec.qa\/ar\/\u0627\u0644\u0645\u0634\u0631\u0648\u0639\/\u0623\u062a\u0645\u062a\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0641\u0639\u0627\u0644\u0629-\u0627\u0644\u0646\u0627\u062a\u062c\u0629-\u0639\u0646\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective Marketing Automation Resulting - 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