by Aromal Rajagopal | Dec 30, 2016 | blog, Business, Learn
Regardless of how many new website trends come and fade away, central to it all, is the concern to improve the website user experience. A good user experience comprises in making it as easy and pleasant for them as possible to access the website information. Apart...
by Aromal Rajagopal | Dec 27, 2016 | blog, Business, Learn
While the detailed content of the website gets proof-read a good number of times, the microcopy, unfortunately fails to enjoy the privilege more often than not. However, the truth is that microcopy is an even important part of your web content that is, actually, one...
by Aromal Rajagopal | Dec 16, 2016 | blog, Learn
What is Drip Marketing? Drip Marketing is an automated system of running your marketing campaign wherein all you need to do is to ‘push a button’ to activate a predesigned and preplanned marketing campaign to be administered to a predefined audience. As a part of a...
by Aromal Rajagopal | Nov 28, 2016 | Learn
The terms UX (User Experience) and CRO (Conversion Rate Optimization) hold remarkable value in the world of digital marketing. While some people tend to use the two terms interchangeably, for building a successful website, it is important for us to understand how...
by Aromal Rajagopal | Nov 23, 2016 | Learn
In this day and age, it is imperative for every start-up to come up with a mobile application at some stage of its life-cycle. The mobile app revolution is taking the market by the storm and an increasing number of companies such as Ola, Flipkart, Uber, Myntra, Candy...
by Aromal Rajagopal | Nov 11, 2016 | Learn
The modern web is rife with amazing, eyeball-capturing motion. Web developers can use a wide array of techniques to engage, entertain, inform and direct their visitors and animation helps in achieving that goal. A decade ago developers employed Adobe Flash to add...