by Aromal Rajagopal | Dec 16, 2016 | blog, Learn
Home > Blog What is Drip Marketing? Drip Marketing is an automated system of running your marketing campaign wherein all you need to do is to ‘push a button’ to activate a predesigned and preplanned marketing campaign to be administered to a predefined audience. As...
by Aromal Rajagopal | Nov 28, 2016 | Learn
Home > Blog The terms UX (User Experience) and CRO (Conversion Rate Optimization) hold remarkable value in the world of digital marketing. While some people tend to use the two terms interchangeably, for building a successful website, it is important for us to...
by Aromal Rajagopal | Nov 23, 2016 | Learn
Home > Blog In this day and age, it is imperative for every start-up to come up with a mobile application at some stage of its life-cycle. The mobile app revolution is taking the market by the storm and an increasing number of companies such as Ola, Flipkart, Uber,...
by Aromal Rajagopal | Nov 11, 2016 | Learn
Home > Blog The modern web is rife with amazing, eyeball-capturing motion. Web developers can use a wide array of techniques to engage, entertain, inform and direct their visitors and animation helps in achieving that goal. A decade ago developers employed Adobe...
by Aromal Rajagopal | Nov 8, 2016 | Learn
Home > Blog According to a survey conducted in 2015, the attention span of humans averaged 8.25 seconds, down from 12 seconds in 2000. From website designers’ point of view, it means you have just eight seconds to convince your visitor to stay on your site. So,...
by Aromal Rajagopal | Oct 24, 2016 | Learn
Home > Blog The best way to design a website is to put your feet in the shoes of a potential website visitor. You’ll get the answers to the questions such as ‘what design elements will appeal to them the most?’, ‘what kind of information they seek on visiting your...
by Aromal Rajagopal | Oct 20, 2016 | Learn
Home > Blog Once an ecommerce website is set-up with the checkout process, the next step is to attract customer and achieve high conversion rate. While shipping and handling costs have long been the major reason that people abandon shopping carts, there is a fear...
by Aromal Rajagopal | Oct 18, 2016 | Business
Home > Blog Are you struggling to get the results you expected from your marketing automation tool / software? Or are you still simply pondering over the idea of implementing the software for your business? The fact that buying and installing a marketing automation...
by Aromal Rajagopal | Oct 12, 2016 | Learn
Home > Blog Device-wide compatibility is not a competitive advantage for your website anymore. It is critical to its survival in the contemporary online market. Responsive web design lets you have a single website that optimally opens across devices of different...
by Aromal Rajagopal | Sep 29, 2016 | Learn
Home > Blog Anyone who has even an iota of knowledge about web design, understands the fact that there can be huge amount of subjectivity associated with the designing of the web layout. The same design that looks incredible to one pair of eyes, may look like ‘not...