by Aromal Rajagopal | Jan 20, 2016 | Business, Learn
Home > Blog Attracting a new customer, making a convincing sales pitch and facilitating sales can be really expensive and time consuming and can take up to 5 times more effort, expense and time than it takes to retain an existing one. It is no denying the fact that...
by Aromal Rajagopal | Dec 29, 2015 | Learn
Home > Blog Oil and water. Chalk and cheese. Cats and dogs. Slugs and salt. Laxatives and sleeping pills. Lindsay Lohan and a clean record. And sales and marketing. It wouldn’t take a Sherlock to guess that these are the things that don’t go together. Especially...
by Aromal Rajagopal | Dec 3, 2015 | Business
Home > Blog Any buzz in the upper echelons in marketing is often accompanied by more theories than one would expect after a particularly piquant episode of Game of Throne. One of the hottest discussion making its round in the upper stratum is totally focused...
by Aromal Rajagopal | Nov 20, 2015 | Learn
Home > Blog Are you an entrepreneur who feels like a hamster on a spinning wheel? How often do you wish the days had more time instead of mere 24 hours? Do you ever feel like you are so busy that you don’t have any time left for anything? In today’s ultra-fast,...
by Aromal Rajagopal | Nov 10, 2015 | Learn
Home > Blog In the online world, few things are more misunderstood or misinterpreted than the term ‘Search Engine Optimization’. Often abbreviated as SEO’, this term is often rife with mystic, alchemy, or black-magic secret. This unfair depiction has led many to...
by Aromal Rajagopal | Oct 19, 2015 | Learn
Home > Blog Do you remember the Meg Ryan-Tom Hanks movie ‘You’ve Got Mail’? The closest cousin of the original mail, email is something that’ often overlooked with the plethora of social channels. With fb posts, tweets, hashtags, online chats, selfies,...
by Aromal Rajagopal | Oct 9, 2015 | News
Home > Blog Oct – 09, 2015 – Carmatec, an industry pioneer and global leader in providing IT solutions, announced today that it has received one of the highest level of internationally recognised quality ISO 9001:2008 certification for its quality management...
by Aromal Rajagopal | Sep 21, 2015 | Business
Home > Blog Unique idea. Check. Business Plan. Check. Team Hiring. Check. Execution. Check. If you think this was the recipe for success for your start-up, you are in for a rude shock. You may have the best ideas coupled with the best team working to create a great...
by Aromal Rajagopal | Sep 14, 2015 | Business, Learn
Home > Blog The amount of buzz generated by the death hoax of email marketing will put any celebrity’s public relations agency to shame. However, contrary to the grapevine, email marketing is not dead or gotten obscure. In fact, there is not even a dent in its...
by Aromal Rajagopal | Sep 2, 2015 | Business, Learn
Home > Blog What are the basic components of user experience? What do you get if you break it down? Understanding the user behavior and translating it into design, Isn’t it? It can’t be that easy as UX is not just blending colours and layouts based on...