by Aromal Rajagopal | Oct 19, 2015 | Learn
Do you remember the Meg Ryan-Tom Hanks movie ‘You’ve Got Mail’? The closest cousin of the original mail, email is something that’ often overlooked with the plethora of social channels. With fb posts, tweets, hashtags, online chats, selfies, web design, PPC...
by Aromal Rajagopal | Sep 21, 2015 | Business
Unique idea. Check. Business Plan. Check. Team Hiring. Check. Execution. Check. If you think this was the recipe for success for your start-up, you are in for a rude shock. You may have the best ideas coupled with the best team working to create a great product, if...
by Aromal Rajagopal | Sep 14, 2015 | Business, Learn
The amount of buzz generated by the death hoax of email marketing will put any celebrity’s public relations agency to shame. However, contrary to the grapevine, email marketing is not dead or gotten obscure. In fact, there is not even a dent in its popularity except...
by Aromal Rajagopal | Sep 2, 2015 | Business, Learn
What are the basic components of user experience? What do you get if you break it down? Understanding the user behavior and translating it into design, Isn’t it? It can’t be that easy as UX is not just blending colours and layouts based on some random...
by Aromal Rajagopal | Aug 18, 2015 | Business, Learn
We have all heard the adage ‘a picture is worth a thousand words’ but the opposite is also true. A common image of a pie may not evoke much emotion but a description about the scrumptious, sweet and succulent pie may leave you salivating. Take away the words from...
by Aromal Rajagopal | Jun 5, 2015 | Business, Learn
The instant image that comes to our mind when we think of McDonald’s is not the iconic big Mac burger but the golden M-shaped arch. Have you ever contemplated on why is that when a burger is loved so much all around the world, it doesn’t come to our mind when we think...