by Aromal Rajagopal | Jan 22, 2016 | Business
If you believe in ‘build it and they would come’, you might as well be living in the 18th century. No matter how good your products or services are, if you are not marketing them, you are most likely to be ignored by customers in favor of the companies who market...
by Aromal Rajagopal | Jan 20, 2016 | Business, Learn
Attracting a new customer, making a convincing sales pitch and facilitating sales can be really expensive and time consuming and can take up to 5 times more effort, expense and time than it takes to retain an existing one. It is no denying the fact that customer...